About Me

I am a bilingual and multicultural corporate communications consultant. I connect ​brands and organizations with U.S. Hispanic audiences in Spanish and English.

I am passionate about creating, adapting, translating, interpreting, writing, and ​producing Spanish materials to authentically and successfully reach U.S. Hispanics ​with traditional and digital marketing.

With a robust 25 years of experience working in the U.S. with multinational ​organizations, I have honed my skills in serving as a bridge between them and their ​most important internal and external stakeholders, including employees, clients, ​and the communities where they live and operate. I also work with PR agencies to ​serve clients as part of their teams.

Fourteen years ago, I founded Lumina Communications Inc., a boutique ​communications agency offering digital strategy, and corporate communications, ​Spanish media training, copywriting, translations, interpretation. Clients include ​Johnson & Johnson, Amazon, and Boden Agency.

I am pursuing a master’s in Digital Strategy at the University of Florida.

My Why

My goal is to act as a bridge ​between brands and U.S. Hispanic ​communities, particularly those ​who primarily speak Spanish and ​may feel overlooked or compelled ​to abandon their native language ​to participate in American society ​and the economy.

Services

As a Communications Consultant, I am passionate about promoting ​brands, products, and services in traditional and digital spaces to ​reach Latino audiences.

My role includes collaborating with marketing, advertising and public ​relations teams and agencies to develop creative marketing solutions ​in English and Spanish.

My services also include:

1. Developing and implementing digital marketing strategies

2. Producing internal and external content in different formats

3. Managing social media and online platforms

4. Training for C-Suite, marketing, and sales teams

5. Copywriting and copy review in Spanish

Projects

Media Training

Copywriting +

Copy Review

Internal ​Communications

I have conducted media training sessions in ​English and Spanish for over forty ​spokespeople from Fortune 500 companies, ​including e-commerce platforms.

The training includes:

• Message refining and adaptation.
  
• Key message delivery.
  
• Verbal and nonverbal communication ​coaching.
  

For over three years, a public ​relations agency has trusted me with ​the Spanish supervision of ​copywriting materials for award-​winning campaigns for its clients in ​the food and beverage industry, ​healthcare, and general merchandise ​retailer.

I helped the communications, CSR, ​and finance areas of a healthcare ​multinational company with its ​employee communications, including ​remote town halls, intranets, ​microsites, newsletters, videos, and ​engagement surveys.

Spanish in the U.S.*

2023

By 2060

2

nd

Largest Spanish-​speaking country

27.5%

This growth presents an incredible opportunity for brands to communicate in Spanish

*Source: Cervantes Institute Annual Report “Spanish in the World 2023.”